When technology evolves, forward-thinking brands must evolve with those changes to stay relevant. AR is an emerging trend within sales and marketing strategies as it allows brands to deliver unique customer experiences through their mobile phones.
Many brands, especially tech companies have embraced this technology and incorporated it in their digital marketing services.
Here’s how many brands have utilised AR/VR in their marketing campaigns.
Samsung VR | A Moon For All Mankind VR
IN 2018, Samsung Electronics America, Inc. announced “A Moon for All Mankind” (AMFAM), an immersive, consumer-focused 4D lunar gravity virtual reality (VR) experience, developed in collaboration with NASA.
Samsung created a realistic moonwalking experience where you wear a Gear VR headset that lets you step into a flight suit and immerse yourself into a physical and visual experience that recreate a moon mission!
Oreo | The World of a Flavoured Cookie 360°
Orea released a fun and interactive VR marketing campaign that takes users on a whimsical journey. It’s a magical world that takes you on a chocolatey rise and introduces you to the brand’s latest creation – Filled Cupcake flavoured Oreos.
Volvo | XC90 Test Drive VR
Why step out of your home to test-drive a car when you can have the same experience through a Volva app that offers a thrilling weekend escape on your smartphone?
Whether you’re working in a B2B or B2C environment, both AR and VR can deliver a great range of benefits and opportunities. As they become more and more popular, customers will start to expect that companies offer both AR and VR experiences, which means that now is the time to start utilizing these tools.
Our team at Dinomite are specialists in digital marketing, website and mobile development, social media management and full enterprise solutions. If you’re looking to take your digital marketing efforts to the next level with the incorporation of AR/VR technologies, contact us today and one of our representatives will get back to you.